Understand the audience
Chinese students based in the UK, with their own routines, practical needs and appetite for discovery.
LONDON HOME BASE → PARIS WEEKEND
Life in London.
Next weekend,
Paris.
Our ambition is to connect Chinese students based in the UK with a considered selection of places in Paris.
Run a restaurant, shop or local experience? Let’s explore how your place could become part of their discovery of Paris.
In development · Partnership concept
01 / THE PROJECT
Rooted in London.
Curious about Paris.
AwayU is an initiative of Marvella Group, a London-based service platform. UKLIUZI is its Chinese-first consumer experience, designed for Chinese students living in the UK.
London Home Base is the heart of the product. Paris Weekend is a proposed extension: helping that same audience explore culture, shopping, food and short stays, starting from their lives in the UK.
A first encounter with your world
The proposed Paris mini district would introduce UKLIUZI players to shops, venues and experiences.
Take discovery into the city
Future recommendations and useful links could guide visitors to your place, on terms agreed together.
02 / PARIS MINI DISTRICT
Your place,
in their next chapter.
Six spaces are envisaged for restaurants, shops and experiences. Each storefront can be adapted to a future partner’s identity and introduce what makes their place special.
PARIS / A DISTRICT TO IMAGINE
CENTRAL SQUAREPAR-01RestaurantPAR-02CaféPAR-03Boutique · FashionPAR-04Beauty · PhotographyPAR-05ExperiencesPAR-06Travel servicesA concept illustration, with no real addresses. The game district is still being planned; spaces are not available to book or purchase.
Restaurant
Neighbourhood tables, new flavours and moments to share.
Future partnerDiscuss this space ↗Café
A break, a meeting place, a local discovery.
Future partnerDiscuss this space ↗Boutique · Fashion
Fashion, accessories and independent retail with character.
Future partnerDiscuss this space ↗Beauty · Photography
Beauty services and photographic memories.
Future partnerDiscuss this space ↗Experiences
Culture, workshops, visits and things to do together.
Future partnerDiscuss this space ↗Travel services
Useful support for planning and enjoying a short stay.
Future partnerDiscuss this space ↗03 / WAYS TO COLLABORATE
A presence
with a purpose.
We want to shape each collaboration around your business and a useful student experience. These proposed formats will need to be defined and tested with partners.
- 01
An in-game storefront
Introduce your business through a Paris Mini District slot, using brand materials that you have approved.
- 02
Ideas for an itinerary
Potential inclusion in themed selections: a day of discovery, an afternoon of shopping or a cultural visit.
- 03
A route to your door
Dedicated offers, booking links or practical visit information. Availability and conditions would remain the partner’s responsibility.
- 04
Content created together
Place-led stories and discovery content for a Chinese-speaking audience, with approval of published materials.
- 05
Future local events
Consider in-person events once the format, operations and responsibilities have been agreed.
04 / START A CONVERSATION
Let’s get to know
your place.
Tell us about your business and what you would like to explore with AwayU. It is the starting point for a conversation shaped around your activity.
Chat on WhatsApp ↗+44 7507 158685Email us · [email protected] ↗This form saves a draft on this device only. Nothing is sent to AwayU or Marvella Group.